This study investigated the opportunity for a company to diversify its activities and invest in the off-shore wind industry. Increase of public awareness in environmental protection drives an important demand for renewable energy (investment multiplied by ~7 in 10 years) and long term sustainable growth, so it can be a market opportunity as well support the Corporate Social Responsibilities and Green initiatives.

The study showed that the megatrends for the renewable energy in the UK market were favourable with the support of institutions (local and European) with the UK governments compelled to make renewable energy projects attractive to private developers and financiers so that projects would be competitive with other forms of energy. This study also showed a sharp increase in investment between 2005 and 2015 with an acceleration during the last five years, especially in wind power, with a surge in investment of 500%. Additionnally, renewable energy is well regarded by local population. Being part of this business can give a company an environmentally-friendly brand image

In addtion to it, the study highlighted that for the off-shore wind power, the cost of construction has fallen in the past few years allowing cost-effective construction of wind turbines, increasing their contribution in the energy mix, with more megawatts installed for the same price leading to enhanced margins driving high profit attracting investment opportunity. The study also showed that the Total Cost of Ownership is much lower for off-shore wind power than for the nuclear energy, as construction, operations and maintenance are cheaper for power companies. Additionally, nuclear energy requests special skills, whereas skills in wind power are more general, reducing cost per employee. As a result, the trend of investment in wind turbine capacity will continue to grow sharply in Europe in the coming year, especially with off-shore wind power investment growing after 2030, while investment in on-shore wind power decreasing past 2020.